If you are looking to grow your restaurant business, then you should know that changes must be made in order to experience an increase in patronage. Most importantly, your business plan should be well-written to suit your idea. Companies like Pro Business Plans can help with this.
Fine dining offers a formal, classy experience to customers who are willing to pay for expensive services. It is a strategy that can help your restaurant grow in a variety of ways. Ten of them are discussed below.
1. Converting Satisfied Customers to Opportunities
If you satisfy your high-paying customers, there is a chance that you might get a catering contract from one of them. This is why you and your staff must ensure consistency in top quality service delivery.
2. Upsell Your Offerings
Directing your waiters/waitresses to persuade upscale customers to make more purchases is a good way to increase sales. This will be effective if the wait staff are well-trained, knowledgeable about the menu, and can relate well with the customers.
3. Promoting Your Brand On Social Media
Showcase your offerings on social media platforms through videos and pictures. How good your fine dining menu looks can speak a lot about how the casual dining menu will be.
4. Offer Promotions
You can decide to start promotions for casual dining customers to try your fine dining menu at discount rates. There could even be special promotions where you can offer meals for free to lucky customers.
5. Add Complementary Items
Offer complimentary items like chocolates, cakes, and so on; especially during the festive seasons. This gesture will attract more customers during those periods.
6. Combo Meals
If you present a combination of casual dining and fine dining meals in a different menu category, you may attract more customers to your business. As variety is the spice of life, even your upscale customers may also want to try it.
7. Unique Recipes
The prestige that comes with being the custodian of a unique or secret recipe is a great boost for your brand. People love to enjoy such meals, especially one that is considered irresistible by every customer that tries it. Of course, it will most likely belong to the fine dining menu.
8. Start Making Deliveries
Some people prefer to eat their expensive meals elsewhere instead of visiting restaurants. Online ordering is a market that you should tap into in order to increase sales.
9. Make Your Customers Spread the Word
If you offer your customers a top notch service and convert them to satisfied patrons, they will promote your restaurant for you either by word of mouth, high ratings, positive reviews, or other means (of course, without asking them to).
10. Watch out for the Critics
One bad review from a food/restaurant critic, and your restaurant’s sales may suffer. However, a good review can go a long way in boosting your brand image. Critics tend to go for the fine dining menu, but make sure every meal you serve meets the standard.
Fine dining is different from casual dining in terms of pricing and ambiance. Casual dining services offer more laid-back settings and less expensive meals.